AI - 2019 trends for communication professionals - Better Communication Results

The 2019 trend articles are numerous, and AI is one topic of many. What we love is the excitement out there, illustrated by one headline for an article discussing AI and marketing: "What is AI and why is it awesome?" That's fantastic, because it is awesome, and as communication professionals we must get involved in the'awesomeness'. No time to watch and wait, it's time to do our bit in ensuring our organisations can implement AI successfully--for the success of the business, stakeholders, clients and customers and importantly, our employees. While the debate continues on how much technology and AI will affect our everyday lives, AI's lack of creativity when compared to the human mind, and the potential for routine jobs to become redundant, there are plenty of companies moving their AI models from the lab and into production. Yes, the debate will continue, but as an article from PwC in the USA suggests, businesses can't wait for the dust to settle, AI adoption will accelerate in 2019.