McDonald's (MCD) Acquires Startup to Add Artificial Intelligence to Its Drive-Through Restaurants - Crypto Mak

McDonald's (MCD) is one of the oldest and most popular fast food restaurant chains in the world and as with any other establishments that have been around as long, the company is constantly seeking ways to improve its service and the experience it gives customers. The 79-year-old restaurant has now announced the acquisition of Apprente, in a bid to improve its service using automated voice commands. Founded in 2017, Apprente is a Silicon Valley startup which focuses on the use of artificial intelligence to analyze and improve orders placed via a drive-through. Proper use of this technology could significantly improve McDonald's service by reducing service time considerably. If all goes according to plan, McDonald's hopes to also apply Apprente's technology to orders placed using the company's mobile app as well as its order kiosks.