Adobe acquires Allegorithmic, 3D texture and visual effects company

A blog post by Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe, announced that the company acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. Hardcore gamers may be familiar with Allegorithmic's captivating 3D textures and graphics that are used in some of the world's most popular video games. According to an official Adobe press release, "By combining Allegorithmic's Substance 3D design tools with Creative Cloud's industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television, designers and marketers to deliver the next generation of immersive experiences." Allegorithmic is a fascinating company, but how does this acquisition fit in the Adobe ecosystem? Late last year, Adobe announced its intent on going all-in on augmented reality (AR) during its Adobe Max conference.