5 ways AI marketing boosts campaign performance & ROI

The term brings to mind robots, time-travel, science fiction, and other descriptions only fit for the far-reaching future. However, marketing experts are seeing that the future is now. Artificial intelligence (AI) marketing is playing, and will continue to play, a much more significant role in the way brands market to their customers. By 2017, AI marketing is projected to be the dominant force in the marketing industry. Using this technology will allow marketers to manage campaigns and know audiences through a more data-driven and more uniquely personal level than ever before.