The stupidity of Business Intelligence and why this 'hot' sector needs an A.I. overhaul – VentureBeat - Bots - David Drai, Anodot

Several years ago I was working as the CTO of a major tech company with significant operations around the world. One morning while reviewing our daily collected figures I noticed and determined that we were facing a significant sales drop in one of our most important target regions that my team simply couldn't explain. We immediately scrambled all the relevant people in our department and began combing through our data to try and identify what the problem was and how to fix it. In a matter of days, we had identified the source and created an effective way to counter the problem, yet the scars of the experience were lasting and deep. In the weeks that followed we pored over our protocol to identify what we could have done better to address the issue faster.