Why AI is set to be a game-changer for creativity

From movie makers to fashion designers, the future of compelling and engaging creative content will be powered by great artificial intelligence. That's according to IBM fellow and manager of multimedia and vision, Dr John Smith, who caught up with this week with CMO to discuss how the vendor is working to build out applications of AI in the creative sphere. "Truly creative people – the artists, the designers – it seems to be all about magic. But there is a method and process behind it," he said. "And there can also be a lot of mundane work."