It's not about AI. It's about Data & Data Science - Digital Leadership Associates

If you are thinking about investing in "AI" as the new shiny tool that will save your pipeline, close rate, customer acquisition – I implore you, don't. AI is not going to solve your issue. Data is going to solve your issue. More importantly Data led insight is going to not only solve the issue, but move the conversation to a completely different place. AI, or more aptly, a computer programme, is the agent which will process the data you provide it.