Machine Learning In Marketing

Hi everyone, I'm reposting all of my old blogs as my account was hacked. This blog was originally published on March 8, 2019. Marketing function is evolving rapidly with advancements in eCommerce, digital and mobile and with changing consumer demographics. A recent Forrester study[1]indicated that e-commerce will account for 17.0% of retail sales by 2022, up from a projected 12.9% in 2017. This trend indicates that more and more people are moving online for their purchases or are heavily influenced by their digital activity when doing in store purchases.