The Future Of AI Process Automation In Marketing


In the past several years, marketers have embraced artificial intelligence technologies to automate a broad range of high-volume, data-intensive tasks from ad targeting to image manipulation. The next phase of AI in marketing has the potential to deliver a much larger impact as the focus shifts from the automation of single tasks to more complex business processes and workflows, and ultimately influencing marketing strategy. Task automation using AI will continue to add value to marketers, but their benefits will be dwarfed by the intelligent automation of complex workflows. To understand the enormous difference between task automation and process automation, consider the evolution of automotive interfaces. In the early 2000s, we started to see basic voice automation in cars.

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