The Complete Guide to Conversational Commerce – Chatbots Magazine

First off, people have been using conversation to drive sales and make customers happy since humans first began trading. From asking the store owner about which wine you should buy to messaging a boutique on Instagram to find if they still have that custom necklace left, conversation has always been -- and always will be -- a core part of commerce. Today, conversations can be automated, and it is this automated experience that we are referring to when we use the term "Conversational Commerce". Conversational experiences can add value to every part of the customer journey, ranging from when a customer makes their first order to answering a product-related question instantly. Conversational commerce is possible on any platform that supports chat or voice bots (Facebook Messenger, Amazon Alexa, Google Home, Apple Business Chat, SMS, WeChat, LINE, Telegram, etc).