Forward puts Apple Store shine on doctors office

SAN FRANCISCO -- Gleaming like a modernist and high-tech Apple Store, health care start-up Forward has designed a doctor's office/pharmacy of the future. Tuesday, Forward opened the doors of what it hopes is the first of many state-of-the-art medical facilities in the USA. The 3,500-square-foot office, based downtown, combines six examination rooms equipped with interactive displays and two body scanners that collect data via wearable sensors. "Health care is not a repair shop but an ongoing relationship," says Forward CEO Adrian Aoun, a former Alphabet executive who co-founded Forward with Ilya Abyzov, an Uber executive who helped launched uberX; Erik Frey, who led artificial intelligence initiatives at Google; and Rob Sebastian, who led product strategy for several GoogleX moonshot projects. "We want proactive preventive health care that is data-driven, but do it at lower prices," says Aoun, who was motivated to tackle health after a younger relative of his suffered a heart attack in 2015 -- then was hit with a $100,000 medical bill.