The Hyperscale Effect: Tracking the Newest High-Growth IT Segment

Even if you think you know what cloud means, the word is fraught with too many different interpretations for too many people. Nevertheless, the effect of cloud computing, the web, and their assorted massive datacenters has had a profound impact on enterprise computing, creating new application segments and consolidating IT resources into a smaller number of mega-players with tremendous buying power and influence. At the top end of the market, ten companies – behemoths like Google, Amazon, eBay, and Alibaba – each spend over 1 billion per year on IT. These ten companies alone account for approximately 20 billion per year in IT consumption. Beyond that top tier, hundreds of additional companies complete the hyperscale landscape.