4 Common AI Myths & How to Combat Each [Experts Weigh In] Emarsys

There are too many myths circling around artificial intelligence (AI) and its role in marketing. It's slanderous (to the technology industry) to denounce AI as only hype, and incorrect to assume AI is a fabrication coined by companies aiming to drum up publicity for what's merely a machine learning, deep learning, or automation tool. Most tech experts agree that, by 2050, AI will almost certainly handle the vast majority of routine marketing execution. And while AI won't necessarily take your job, it already is and will continue to augment the level of intelligence marketers operate with, the insights they can attain, and the kind of incredibly individualized communication they're are able to deliver to customers. What's clear is that artificial intelligence – as a marketing tool – is already being used by e-commerce companies to gain a competitive advantage.