Skift Webinar: Machine Learning -- Creating More Human Interactions for Travel Brands

In our upcoming webinar, we're taking a closer look at machine learning, a technology that has the potential to transform how travel brands interact with their customers and deliver more personalized experiences. Register now to attend on Wednesday, June 19 from 1-2 p.m. EDT. Machine learning is taking the travel industry by storm. Experts suggest this game-changing technology could fundamentally transform significant portions of the travel business, whether that's marketing, pricing decisions, loyalty programs, customer service, supply chain management, operations, or beyond. One 2018 study by McKinsey estimated that artificial intelligence and predictive analytics, two technologies closely associated with machine learning, will have an $800 billion economic impact on the travel industry. But what exactly is machine learning?