Dall-E 2, ChatGPT to Push AI Into the Forefront of 2023

After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with a simple text prompt. Meanwhile, OpenAI's ChatGPT put a conversational interface on the organization's state-of-the-art text generation system, allowing users to simply instruct a machine what to write and receive a detailed and rhetorically sound--if not always factually correct--passage in seconds. These new systems, trained on datasets that span hundreds of millions of images and pages of text, respectively, have already led to widespread experimentation among brands, agencies, burgeoning startups and creative tool integrations. But experts say 2023 will be the year that brand marketers and agencies start to get serious about how synthetic content of this sort can actually be deployed to serve bottom lines and augment human creativity.