machine learning and e-commerce - disruption in online retail space

The 2017 landscape for retail e-commerce is the ability to understand the customer experiences. The advances in robotics and AI are more relevant in the e-commerce space more than anywhere else. This holds not only true for marketers but also informed decisions that technology has to predict the next customer move. It's no wonder that world economic forum has dubbed 2016 as starting point for fourth industrial revolution The attention span of buyers is very small and incorrect results can lead to potential loss of customers. Machine learning (M/L) algorithms discover complex patterns or data sets that need not have to be preprogrammed.