Banks Need To Do More For Millennials Desperate For Help

Banks must embrace digital transformation to create an entirely new banking experience that meet the demands and expectations of today's Millennials. They are looking for help, and you can either jump in and provide the assistance they need... or watch them save with someone else. According to Bankrate, 24% of adults say they have no money saved for an emergency like a layoff or medical bill. Even though this is its lowest level since the survey began in 2011, a whopping 25% of Millennials say they have no emergency savings whatsoever. "A lot of Millennials have seen their parent suffer financially through the recession," explains Andrea Woroch, a consumer saving expert explains.