The State of Voice Search: Staying Ahead of the Rapidly-Growing Channel

Analysts may disagree on the specific numbers, but one thing is abundantly clear--we're right in the thick of a voice revolution. Whether it's through Alexa, Siri, Google, or any other digital assistant, voice search has become an integral part of daily life for millions of people. And marketers can't be content to sit back and see how this trend plays out. Creating a voice strategy has quickly become a necessity rather than a luxury. But if you're at square one, it's easy for the "where do I start?" mentality to set in.