AI Ethics: Beware of AI Ethics Washing Genesys

The advent of artificial intelligence (AI) technologies brings with it ethical risks. Many companies have assembled dedicated teams and committees as a way to anticipate potential risks that the inappropriate use of AI technologies could create. The idea of regulating and managing AI to address ethics-related questions helps brands convince consumers, lawmakers and investors that they're doing things right. When creating these ethics teams or committees, some large tech companies like Google, SAP and Genesys, have developed internal committees, some have partnered with other companies and still others teamed with universities. And, after ethics scandals like the Facebook/Cambridge Analytica issue affected stock prices for certain large tech companies, those committees are viewed as tools to bring confidence in future business cases ahead of upcoming IPOs.