4 reasons data scientists are falling in love with bots

Companies have invested over 4 billion to create bots and analyze the resulting data, which is now being generated by millions of users around the globe. Far from being a specialized subset, bot data contains all of the hallmarks of user behavior data that's been collected since the dawn of the internet, but it's more than just conversions, demographics, and engagement. Read on to learn how much more value bot data can provide, beyond answering wtf is that? Bots provide data streams that are inherently social and optimized for feeding machine learning algorithms and still include the same invaluable information inherent to any digital user process. For example, bots on a platform like Facebook Messenger can capture user demographics, traffic rates, sales conversions, or any activity or API request.