McDonald's acquires A.I. company to help automate the drive-thru, its third tech deal this year
Financial terms of the deal were not disclosed. The chain has been using technology to stay ahead of the competition. In March, McDonald's announced the acquisition of Dynamic Yield, which specializes in personalization and decision logic technology. People familiar with the matter said the deal was worth more than $300 million, making it McDonald's largest deal in two decades. After closing the Dynamic Yield acquisition, McDonald's quickly deployed its machine learning tech in more than 8,000 U.S. drive-thrus.
Sep-10-2019, 18:05:04 GMT