Voice assistant race heats up

Meanwhile, Apple is building up an ecosystem of voice-connected devices, which is well positioned to corner off a swath of the voice market. While each of the other major tech companies are working toward boosting the adoption of their voice assistants through connected speakers and smartphone apps, Apple is likely banking on its heavily integrated ecosystem to drive the adoption and usage of Siri. For instance, Apple integrated Siri into the iPhone, Apple Watch, Apple TV, Mac, Airpods, as well as the upcoming HomePod. Currently, Siri is accessed on more than 375 million Apple devices across 36 countries on a monthly basis. And a vast ecosystem of connected devices will help to increase Siri's reach and dominance in the voice assistant landscape.