Photoshop gets 'Shazam for fonts' artificial intelligence tool - BBC News

Photoshop is to use artificial intelligence to help users identify typefaces they have seen elsewhere. Developer Adobe describes its DeepFont feature as "Shazam for fonts" - a reference to the song-recognising app. It will work on both the mobile and desktop versions of the image-editing software, but users will need a Creative Cloud subscription. One expert said the tool would probably be popular with professionals, who often struggle to identify a design. Other font-matching online services already exist, but Adobe suggested the machine learning technology behind its system gave it an edge.