IBM Watson and The Weather Company Are Ready to Launch Their First Cogntive Ads

The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with. Using a series of application program interfaces, or APIs--Speak and text, 'Chef Watson' API and a natural language classifier--Watson is able to ingest client data and then develop an experience based on a particular brand. According to Jeremy Steinberg, IBM's global head of sales for The Weather Company, Watson wasn't initially built for advertising. However, he said, Watson has the potential to create one-to-one experiences for brands and consumers.