AI Won't Take Your Job--Humans Will

A brand manager needs an advertisement. So, the brand manager sends a brief to the senior art director (in-house or at an agency) and asks for something amazing to be created. On or before the deadline, the brand manager and the art director meet to review the work. The brand manager is presented with three approaches, and after a number of meetings, a number of revisions and revelations, they agree on a final product. This is a process that has repeated itself for more than a century, and AI is not going to stop it.