Creepy targeted ads are coming to supermarkets

Refrigerator doors in supermarkets are being replaced with LCD screens that scan a shopper's face to show personalised pop-up adverts. Chicago-based Cooler Screens sells its products to stores which show the food or drink available inside. However, they are also used to display specific adverts based on the physical characteristics of the shopper. The cameras in the screens are not designed to prevent theft but instead are intended to give a personalised shopping experience through specific adverts. Supermarket chain Walgreens is believed to be testing the screens in half a dozen of its stores around the US.