How IoT is set to change the digital marketing landscape in 2017

The most commonly discussed trend in technology circles this year has been the Internet of Things (IoT). Most of us have seen the predictions made by giants like BusinessInsider, Forrester and Gartner. BusinessInsider's latest reports predict that there will be 34 billion devices connected to the internet by 2020 and that nearly $6 trillion will be spent in the IoT sector over the next five years. Forrester's predictions for the near-term are a little darker – in 2017, Forrester predicts that we will not only see our first large-scale security breach but that there will also be an increase in the use of DDoS (Distribute Denial of Service) attacks. On the bright side, the research group is also predicting that these attacks will drive sophisticated security measures in the form of new security-focused solutions and industry-specific IoT certifications.