WayUp Is a Booming Job-Hunting Site for Millennials

When Liz Wessel was a sophomore at the University of Pennsylvania, she received an unexpected email that would help shape her career, even if she didn't know it at the time. The message didn't come from a professor or advisor, though. It came from beverage giant Anheuser-Busch. The company wanted Wessel to be a campus ambassador, a role that involved promoting its mechanical engineering openings to fellow students. "I thought it was crazy that Anheuser-Busch needed a sophomore to help them with hiring mechanical engineering students for their full time jobs," she says.