Diffbot organizing Web data for enterprise use

Diffbot is trying to reorganize all the data on the Web so it can be put to better use. The service "converts the existing Web into a structured database-like representation that can essentially be used for all sorts of intelligent applications," said Mike Tung, Diffbot CEO. On Thursday, Diffbot said it had received $500,000 in funding from Bloomberg Beta, the investment arm of the Bloomberg media company. Andy Bechtolsheim, a founder of Sun MIcrosystems and the first major investor in Google, is also a backer. Diffbot says it already has paying customers for the service, which is being used by Microsoft's Bing, Adobe, Salesforce.com, and eBay.