4 Questions Every Small Business Must Ask About Artificial Intelligence

This article was developed with Kevin Haaland, CTO of The Better Software Company, a SaaS platform to small business and franchise owners. Haaland was formerly the head of IBM's Watson Analytics. From Siri to Alexa, customers are becoming accustomed to AI-powered solutions and soon they will expect the same for their local businesses. Sure, an AI roll-out can be daunting, but by adopting a strategic approach and adding smart software, small businesses will not only be able to differentiate themselves from competitors, but compete with the industry giants as well. While many over complicate the technology, AI's behaviors are predictable – it's merely an advanced system that is trained, not told.