Demand Generation: How To Get Started

Working in technology and software can be one of the most rewarding experiences as a marketer. It's an exciting and fast-growing space but it comes with its fair share of challenges. This is particularly true when it comes to disruptive innovations. For the purposes of clarity, I will break it down this way: innovation is doing something that already exists but doing it faster or better than anyone else, and disruptive innovation is doing some completely new and solving a problem that people may have but they certainly don't know there is a solution. Many software companies are truly disruptive innovators for example companies like Mind Foundry, an Oxford-based AI company that brings to market automated machine learning (AML).