Using machine learning to maximize customer acquisition and retention - CBInsight

Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, "Your son is very intelligent." Mom No. 2 sighs, shakes her head and responds, "Yeah, but he's not interested in learning." Although the two terms are big buzzwords in financial services marketing today, they're not interchangeable. AI is the idea of machines being able to perceive the world, as well as think, reason, and make decisions just like humans. It uses complex algorithms to manipulate data, learn from it, and then decide on a subsequent action based on what has been learned.