Balancing Guts and Data Analytics in Decision Making

With the deluge of data coming from every corner of modern enterprises, where does instinct fit into the business strategies? We have come to learn that intuitive or impulsive decisions often lead us astray, hence the exploitation of data in virtually any part of a business. In this article, we will assess both perspectives: Whether gut-based decisions or data-driven insights are the ultimate answers to success. In most cases, decisions are based on the predictability of the market condition in accordance with an organization's rational decision-making model, a bias-free and completely data-driven thought process. It's obvious that data is the key to unlock tremendous insights that could change the course of an industry, but is that all there is?