Keith Laslop: Gambling is a big data game - CalvinAyre

Becky Liggero, Jackpotjoy co-founder Keith Laslop explains how big data is shaping the gambling industry's technology. Gambling operators' appetite for big data has become more insatiable since the launching of the first online gambling website in 1994. Bookmakers, meanwhile, use big data to provide realistic odds for punters, while casino operators use the valuable information to improve their marketing campaign results. Fantasy sports operators sift through massive sports information to come up with the best combination of players in real life competition. There are at least two technologies that are touted to become useful for data collection and even compliance in the near future: blockchain and artificial intelligence (AI).