CDOs step out of comfort zones as data monetization efforts increase - SiliconANGLE

Monetizing data assets is enticing for businesses sitting on lakes of information about consumer likes, dislikes, wants and needs. The spotlight is on the benefits of artificial intelligence and machine learning to parse through it all, but this big data is personal data, and Wild-West attitudes to collection and analysis methods can have serious consequences in the modern business world. "Business leaders don't necessarily know how [AI models] work or what can go wrong with them," said Cortnie Abercrombie (pictured, left), founder and chief executive officer of the non-profit AITruth.org. "Data scientists are just trying to fulfill the challenge at hand, and they get really swept up in it to the point where data is getting bartered back and forth without any real governance or policies in place." So what are companies supposed to do? "What I'm advising executives, the board, and my clients is that we need to step back and think bigger about this, think about it not just as GDPR -- the European scope -- it's global data privacy," said Carl Gerber (pictured, right), managing partner at Global Data Analytics Leaders LLC.