AI & ML in Advertising

Cadbury is known for its clever use of personalization in advertising. By further combining the brilliance of AI and ML with a touch of human ingenuity this year, it has outdone itself yet again. The confectionary company engaged in co-creation of their latest promotional tool for Diwali by joining hands with the local mom-and-pop stores at the very grassroot level. With the help of geotagging, Cadbury gives them an opportunity to curate their own customized ad which they can further promote using their established internal networks. The best part of the advertisement is to see the brand ambassador, Shahrukh Khan, literally speaking the name of your local corner store.