AI Isn't All You Need: Human-Centered Design Makes For Good Business - Digitally Cognizant

What I'm about to posit may get me some blowback, but, as my peers and colleagues know, I'm not one for complacency. So, here it goes: Behind every good robot lies an even better human. As technology continues to impact even the most fundamental aspects of our daily lives – getting our annual medical checkup, watching TV, communicating with our parents and children, applying for a job – we're demanding more from the products we love. No longer are we satisfied with how a product looks and feels; we expect it to enhance our lives in a significant, memorable way. Take Amazon's Echo, whose success lies in its ability to make users feel in control of fulfilling their wishes through the power of their own voice.