Five Ways AI Will Impact Marketing Over the Next 12 Months

With all the buzz about artificial intelligence and the launch of the Facebook bot marketplace, I thought it might be helpful to look at the potential implications for marketers over the next 12 months and provide a relatively jargon-free look at some of the near-term opportunities and tips on how to start to prepare for them. At a high level, it's about using AI to power more direct interactions between brands and people, focusing on faster, smarter responses to their questions and needs. Yes, Facebook has released the bot store and messenger maps will become the primary channel for digital customer service and inquires. Facebook is not the only one -- Microsoft has a bot API in Skype and other popular messaging apps such as Kik have also released functionality. Brands like KLM have already rolled our messenger bots for accessing your flight data, and airlines are some of the biggest users of customer service via Twitter.