AI Is Apple's Best Shot at Getting You to Upgrade Your iPhone

Apple's new AI strategy might also play a key role in its upgrade-your-iPhone strategy. The company used its annual developer conference today as a platform to announce Apple Intelligence, a decidedly non-generative nomenclature for a suite of new AI features that, like other generative AI tools, are trained on massive datasets. Apple's approach is an additive one, relying on the influence and footprint of its existing apps rather than spinning up a new chatbot or web browser that spits out humanlike responses. Once Apple Intelligence rolls out to iPhones, Macs, and iPads later this year, it supposedly will turn sketches into images, sort through photos and videos, rewrite emails, change the tone of messages, and allow its voice assistant Siri to tap into different apps to string together smarter responses. There's just one catch: It won't work on your old iPhone.