Is AI-Driven Shopping Curation Even A Good Thing? Consumers Weigh In. - Marketing Charts

Would the use of artificial intelligence (AI) in shopping expand or limit one's options? And which of those would be a good thing? Tech users' perceptions were put to the test in new survey results [download page] from The Integer Group. The survey asked almost 3,700 US consumers their perceptions of AI, of whom 3,615 described AI in positive terms ("tech users"). These tech users' attitudes formed the basis for the report, the second in a series of four. Respondents were asked their thoughts on AI's ability to bring them items to choose from and ultimately buy.