Speakers at MarTech pull back the curtain on artificial intelligence - MarTech Today

Marketers should use artificial intelligence (AI) to solve problems, not just because it's the latest fad. That was the consensus at the mainstage keynote at the MarTech conference on Wednesday morning. Adelyn Zhou, co-founder and head of marketing at AI firm TOPBOTS, and Jason Heller, partner, global lead of digital marketing operations and technology at consulting firm McKinsey & Company, gave spirited talks about AI and machine learning. "Don't look at AI as a solution looking for a problem," Heller said in his portion of the talk. "Ask yourself, 'What is the problem I'm trying to solve?'" "I can't promise a silver bullet," Zhou said.