Three ways IBM is extending the reach of Watson - Which-50

Machine learning and cognitive computing have emerged as two of the hottest topics in digital marketing during this year, and look set to dominate much of the discussion in 2017. Yet many marketers are only just coming to an appreciation of technologies that have been under development for more than a decade. In large measure, that is because practical applications for cognitive computing through platforms like IBM's Watson have emerged only in recent years. These issues were covered in detail at a recent series of senior executive round tables hosted by IBM and ADMA in Sydney and Melbourne. In simple terms, think of Watson as a very large computer system that sits in the cloud and has advanced cognitive capabilities -- including the ability to ingest data, learn from that data and then provide answers by interacting in a variety of ways with people and systems.