Should You Use A.I. in Your Marketing? (Part One) By Laura Patterson – Hospitality Net

In the words of author Malcolm Gladwell, A.I. is reaching a tipping point, "that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire." According to data from CB Insights, the number of companies and the amount of funding funneling into A.I.-based companies continues to rise. International Data Corporation (IDC) forecasts a 54% growth in Marketing spend on AI software over the next four years, from $360 million in 2016 to more than $2 billion in 2020. Why? Efficiency and transparency are the promise of A.I. – where a machine takes over a repetitive but vital task. A.I. is being used by Marketing both behind the scenes and on center stage.