Playbook released with guidance on creating images of AI

Articles about AI in the media are often accompanied by images of blue brains, white robots, and flying maths, sometimes only tangentially related to the content being reported. Due to these poor image choices, communications from media sources and marketing materials risk misinforming or misleading the public about how AI works and the impact it can have. However, finding images that better represent the research and technologies is difficult. A recent project has focussed on providing people with the sources and knowledge necessary to create their own images. The Archival Images of AI project has been exploring how existing images – especially those from digital heritage collections – can be remixed and reused to create new images, particularly to represent AI in more compelling ways.