AI And The Agency: How Publicis.Sapient Helps Marketers Navigate AI AdExchanger

This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. As marketer interest in artificial Intelligence (AI) grows, Publicis.Sapient sees opportunity to provide guidance. It has a dedicated unit that provides AI-related advice for 30 clients, including Patrón and Dove soap. The AI practice informally launched about four years ago and has seen an uptick in spend over the past year and a half, said Josh Sutton, global head of AI at Publicis.Sapient.