Data Mining Vs Artificial Intelligence Vs Machine Learning - Upfront Analytics

There's a lot of misinformation and misunderstanding around what computers can and can't do. Unfortunately, while artificial intelligence might not be as sensational as a summer blockbuster, it's just as exciting in the market research industry. A quick education on the difference between data mining, artificial intelligence, and machine learning (and how they play together) can give you a basic understanding of why they're the real stars of market research, and, if used together, can present a formidable tactic that one can use to conquer any data question or conundrum. Data mining is actually one of the newer methods that market research companies are employing, but it serves as a foundation for both artificial intelligence and machine learning. Data mining, as a practice, is more than just culling supersets of information from various sources. Data mining can cull and then aggregate information to alert you to patterns and correlations that you hadn't even thought of.