Pega Paves Path to Seamless Self-Service Experiences with New Embedded Workflow Integrations

Pegasystems Inc., the software company that crushes business complexity, announced a series of new and updated Pega Platform features that help make it even easier for organizations to embed self-service workflows into any front-end channel. Building on Pega's open architecture, these features help businesses accelerate the development of self-service experiences that are increasingly in demand from customers and employees while requiring less time and effort from IT. According to the 2022 Gartner Customer Service and Support Priorities Poll (1), 74% of business respondents say creating a seamless customer journey across assisted and self-service channels is'important' or'very important.' But most companies rely on a mix of siloed technologies that make executing on that priority extremely complex. For example, while a self-service'change of address' sounds simple to build, any developer who's tried to integrate their maze of back-end systems with their web or mobile channels knows the harsh reality of how complex it can be.