Council Post: The Biggest Changes AI Can Make For Retailers

Retailers are always on the lookout for ways to make themselves more competitive -- trends in advertising, social media channels to leverage, new takes on email and online marketing. Particularly for smaller businesses, the focus is often on initiatives that could result in fast ROI, and this tends to mean efforts explicitly aimed at increasing sales volume. For larger chains, it can mean a focus on expanding into new markets or opening new locations. The problem is that these efforts take time and attention away from the simplest way retailers could increase both their short-term success and their long-term ability to compete: implementing AI-powered automation. This is especially important in the current retail climate, where customers are shopping online more than in person.