Announcing Sentient Ascend - Evolutionary AI Reinvents Conversion Rate Optimization
In one example, Classic Car Liquidators used Ascend to find the best design for its affiliate revenue program, testing copy, layout, format and image changes of multiple items. The total number of potential designs was 28,800. Ascend determined the best option in only three weeks, and 40,000 visitors, lifting performance by 557%. "Sentient is bringing to market a disruptive product that can easily be described as a modern marketing director's dream," said Courtney Connell, marketing director for Cosabella, another Ascend customer. "Their CRO platform is allowing us to test all variables at once without human intervention, fear of contamination or traditional timelines. I see this type of solution sending tremors throughout the entire industry and ultimately shifting all conversion related benchmarks into hyper-drive."
Sep-13-2016, 17:10:40 GMT