Apple readies AI pitch to cap developer season

The biggest names in tech are encouraging developers to build products for their app ecosystem. File photo taken in 2015 shows an illustration of an iPhone held up in front of the Apple logo. SAN FRANCISCO -- Like a dressed-down awards season, Apple's WWDC conference concludes a three-month developer season. But will it end with a bang, as the Academy Awards do for the film industry? It began with Microsoft's Build in March and continued with Facebook's F8 show in April and Google I/O in May. The quartet of tech behemoths are sharing their latest-and-greatest with developers to entice them to create new apps for products and services for the fall and beyond.